Obama wants.Obama gets.

Factual Reality: Success!

Virtual Reality Center in Portugal is now open. Check it out:

Start me up!

Are you a young entrepreneur or know someone with an entrepreneurial spirit?

You want to grow but have limited economic resources?

You recognize that in times of crisis, you can not sit and wait for the turbulence to pass?

Then sign up to Sun Startup Essentials program and take advantage of discounts up to 65% in ICT solutions. For example: A server equipped with AMD Opteron or Intel Xeon processors from just 572 Euros!

And never stop!

A day in the life of a supercomputer

One of the most powerful supercomputers in Portugal, installed at the University of Coimbra. Excellent video from Exame magazine.

Sun is in

LinkedIn is currently the largest professional network worldwide with over 25 million registered professionals. Today LinkedIn announced that is supported by a combination of hardware, software and Open Source technologies from Sun Microsystems, including the MySQL database, the Solaris operating system and Sun SPARC servers. An example for companies on the so-called Web 2.0. Long live the simplicity and innovation.

A question of ethics

What happened a few years ago with American energy company Enron has served as an example to companies about the need to run their business to high standards of transparency and professional ethics. When someone asks me "what characteristic do you most admire in Sun Microsystems?", two words instantly come to my mind: transparency and ethics. To corroborate this statement, Ethisphere magazine released a list of the most ethical companies in the world. Sun was recognized in the category "Computer Hardware" alongside Cisco and Xerox.

The collective "Wow" effect

Last week I felt the "Wow" effect together with customers and press. We visited the first portable data center in the world! Housed in a portable container, the data center can be transported to anywhere on the planet! So far it has been known as "Project Blackbox," but the official name is Sun Modular Datacenter. Here are a few pics.

The "Wow" effect

On my last trip to San Francisco, I had the chance to visit an Apple store. Down the hill I could already see the metallic-colored building with a huge apple. Inside, hundreds of people experiencing tens of products on display. I notice the huge line for to the cashier. At that time, the first iPhone was not yet on sale but Apple was still selling like crazy.  
In a meeting last week in Madrid, I noticed that 4 of my 10 colleagues had the new iPhone. What explains this phenomenon? I call it the "Wow" effect. My Nokia phone supports 3G, Wi-Fi, email, etc. It's perfect! It is my mobile office and I cannot live without it. But it's not an iPhone. It lacks the "Wow" effect. The "Wow" effect happens, for example, when we see this demo video of the iPhone. Just compare this video to the one of the closest competitor on the Nokia website, which is only the largest manufacturer of mobile phones in the world. Another example is what tells us John Dodds, in his excellent blog Make Marketing History. Two photos of the main entrance of the Apple and Nokia stores in London. Can you find out what is the photo of the Nokia store and which one is Apple? If you do, say Wooow!