The consumer nowadays talks openly and publicly about your company and can influence your brand positively or negatively.
A practical example from this article: HP debuts first competence center in Portugal.
Comment on the news from a reader:
"HP should invest instead in a technical assistance center ... I had a problem with a pc and they gave me a number for technical assistance in Spain?? but then I bought the pc in Portugal? And then they shared by phone an absurd amount of money to resolve the issue without even knowing well what the problem was. HP NEVER AGAIN THANK YOU "
Question: is your company aware of the new consumer behavior? Are you doing something to address these online interactions with your brand? Well...you should.
A practical example from this article: HP debuts first competence center in Portugal.
Comment on the news from a reader:
"HP should invest instead in a technical assistance center ... I had a problem with a pc and they gave me a number for technical assistance in Spain?? but then I bought the pc in Portugal? And then they shared by phone an absurd amount of money to resolve the issue without even knowing well what the problem was. HP NEVER AGAIN THANK YOU "
Question: is your company aware of the new consumer behavior? Are you doing something to address these online interactions with your brand? Well...you should.
