Marketing has changed a lot over the past years, especially after the internet boom. Today, customers are more alert, they have more access to information and are able to easily compare the virtues of a product over another. The challenge today is to know the person or individual. What motivates him/her and how to respond to their challenges and needs. But I still believe that the best ideas come from simple and practical things. For example, nowadays, a customer event has to bring a differentiating factor. The technology market - like other markets - is marked by a constant
proliferation of events, to the point that if a customer attended all our industry events, he wouldn't time
no time for other things...like working. There are many factors that can contribute to the success of an event. The budget (the money we have to spend) is not always the most important one. The
event I want to showcase came from a simple idea: the association
of the wine making process and data storage. Any good wine goes through a complex process until
we can enjoy it. Climatic conditions, fermentation process and adequate rest
are important steps, but the place
where the wine is stored until it reaches maturity is a critical factor.
The same applies to the information that our customers have to manage in their organizations. All for the sake of a good harvest.
